ISD Team

Dr. James C. Ellerbe


In July 2019, James C. Ellerbe, EdD, rejoined the North Carolina Department of Public Instruction (NCDPI) as the Superintendent of the Innovative School District (ISD). As ISD Superintendent, Dr. Ellerbe leverages his professional work experiences and successes in improving student achievement to provide quality educational opportunities for students. He is charged with setting and supporting annual goals for ISD schools and collaborating with stakeholders—i.e., State Board of Education, State and Deputy State Superintendents, ISD team members, school operators, local communities and others—to ensure the development, execution and management of plans and processes that drive improvement in student growth and achievement at low-performing schools.

Prior to returning to NCDPI, Dr. Ellerbe served as Director of Administration and Strategy for the Center for Responsive Schools in Turners Falls, MA. Throughout his educational career, he has served in a variety of capacities, from teacher assistant and bus driver to middle school educator, school administrator and program leader for state educational initiatives. In Dr. Ellerbe’s most-recent position at NCDPI before being named ISD Superintendent, he led the state’s district and regional support teams. In this role, he planned, developed and implemented a tiered regional support structure that provided school districts across North Carolina access to a comprehensive set of academic services and supports geared toward improving student academic outcomes.

Dr. Ellerbe has a track record of success working in both high-poverty and affluent school districts in North Carolina. Through this work, he has earned a reputation from North Carolina’s Turnaround Program as an “inspiring and strategic educational leader.” To acknowledge his success in working with school districts to improve school performance and his leadership in administrator preparation programs, in 2015 he was presented with The Excellence in Educational Leadership Award from the University Council for Education Administration.

Dr. Ellerbe earned his doctorate in Educational Leadership and Supervision from North Carolina State University. He also holds a master’s degree in School Administration and bachelor’s degree in middle grades education, both earned from Fayetteville State University.

DeShawna Gooch

Chief Operating Officer

DeShawna Gooch joined the Innovative School District (ISD) team as Chief Operating Officer (COO) in November 2018. In this role, she collaborates extensively with school operators and local school districts to develop and deploy innovative strategies to create conditions for improving student growth and achievement in ISD’s portfolio of schools.

DeShawna has over 18 years of experience as a public-school educator; included are 13 years in leadership positions at both the school and district levels. She’s had increasing level of responsibility, first as a teacher, then as an assistant principal, principal and district director. She knows that education is the pathway to success and works with a sense of urgency to ensure every student reaches their potential.

During her most recent tenure in Durham Public Schools, DeShawna partnered with low-performing schools to develop and implement various programs to address student success. The programs included a principal coaching model, a high school intervention initiative called DPS Back on Track Senior Graduation, and various summer credit-recovery initiatives that helped students catch up and prepare for the next steps in their lives.

During the 2017-18 school year, DeShawna provided operational support to five schools that received School Improvement Grants to help improve student grade-level proficiency in reading and math. Under her direction, all five schools met or exceeded expected growth in these areas and student proficiency rates increased by two to 14 points. Additionally, for two consecutive years, 100% of the high school students enrolled in a summer school program facilitated by DeShawna graduated with a diploma.

DeShawna holds Bachelor of Arts degrees in Psychology and Middle Grades Mathematics from North Carolina Central University and a Masters of School Administration degree from North Carolina State University. She is currently pursuing her doctorate in Educational Leadership at High Point University.

Sharetta Farmer

Administrative & Finance Specialist

Sharetta Farmer joined the Innovative School District (ISD) team as an Administrative & Finance Specialist in April 2020. In this role, she plans and coordinates administrative functions and procedures and works collaboratively with the ISD team, stakeholders, and partners on the development and management of financial strategies that inform and guide the district, schools, and operators.

Along with her diverse background in state and local government, as well as the North Carolina Community College System (NCCCS), Sharetta has a wealth of experience providing support and contributing to overall student success. She believes in changing students’ lives through academic achievement and life-long learning. Some of her experiences include serving as a student tutor and mentor at J&L Summerville Academy’s alternative school and summer camp program in Wilson, NC. In this role, she contributed to the Academy’s goals to focus on each student’s individual needs by offering a non-traditional learning environment, increase academic performance and reduce negative behaviors, thus leading to a reduction in suspensions and drop-out rates, and minimize regression on basic skills such as reading, writing, math, and science. In appreciation for her meritorious service at J&L Summerville Academy, Sharetta was selected as an honoree and received a Teaching Academics for Life Outreach Ministries’ Champion’s award in 2015, due to her impact in the community through educational initiatives and community services.

Sharetta is a cum laude graduate of North Carolina Wesleyan College, holding a Bachelor of Arts degree in Business Administration and a Master of Business Administration degree with a concentration in Healthcare Administration from American Public University.

David Prickett

Manager of Communications & Strategy

David has over 30 years of experience successfully leading communications, marketing and change management efforts in various industries, including manufacturing, engineering, healthcare, education and state and federal government. He joined the Innovative School District (ISD) in October 2016. In this role, he is responsible for developing and implementing communications and stakeholder outreach strategies to support the ISD’s mission to partner with local communities to improve student academic growth and achievement in low-performing schools in North Carolina.

Prior to joining the ISD, David was the Communications Director for the North Carolina Office of State Human Resources. While there, he led agency-wide communications efforts, including change management initiatives, stakeholder outreach and awareness-building campaigns, collateral development and dissemination, media relations, employee recognition programs, events, website content, video production, and social media channels.

Additionally, David has over 10 years of experience working for a government consulting firm providing communications, project management and technical assistance expertise to numerous state and federal agencies, including the U.S. Department of Labor (Office of Apprenticeship, Office of National Response, Business Relations Group, Job Corps), U.S. Department of Defense, U.S. Department of Energy, NC Department of Public Instruction and North Carolina Partnership for Children.

David holds a bachelor’s degree in Art from East Tennessee State University in Johnson City, TN. In 2015, David conceptualized, designed and published an award-winning statewide employee newsletter entitled The Resource. In 2016, this publication won the Eva N. Santos Communications Award for excellence in HR communications from the National Association of State Personnel Executives (NASPE) and an Excellence in Communications Award from the North Carolina Association of Government Information Officers (NCAGIO).

Born in Kentucky and raised in Ohio, David has called North Carolina home for the past 35 years. He currently resides with his wife and son in Wake Forest, NC.

Diane Marshall

Human Resources Manager

Diane is an accomplished, results-oriented educator with extensive experience in developing and implementing programs and strategies to drive student success in low-performing schools. She joined the ISD in January 2020 as the HR Manager. Diane leads all HR initiatives and activities, with a focus on recruiting, hiring and retaining credentialed educators with a proven record of improving student growth and achievement.

Before joining the ISD, Diane was a Transformation Coach with the NC Department of Public Instruction (NCDPI), providing leadership support for School Improvement Teams. Prior to her NCDPI experience, Diane was a teacher, assistant principal and principal at schools in California and North Carolina.

Among her many accomplishments and recognitions as an educator, in 1996 Diane was the North Carolina Council for Exceptional Children’s Teacher of the Year; from 2000 to 2004 she was principal of a School of Distinction; in 2003 she was a recipient of the High-Flying School award at the National Youth At-Risk Conference; and in 2008, Diane was principal at a school that received a Silver Medal from US News and World Report, a publication that each year ranks high schools in the U.S.

Diane has a bachelor’s degree in elementary education from Oregon State University, a master’s degree in education from San Diego State University and a doctorate in educational leadership from Fayetteville State University. She also holds licenses in the following areas: Superintendent, Principal, Learning Disabled, Mentally Handicapped, and Elementary Education.

Interested in joining the ISD team? Learn more about employment opportunities here